Copyright Infringement Policy & Suggested Remedies

Whisky-Online Shop a trading name of Whisky-Online Ltd

If you have been directed to this page, it is likely that it has come to our attention that one or more photographic images belonging to Whisky-Online Ltd have been used on a website, marketplace listing, auction platform, social media account, or other publication without our permission.

Our product photography, bottle images, written descriptions and website content are protected by copyright law. Under the Copyright, Designs and Patents Act 1988 and international copyright agreements, including the Berne Convention, it is unlawful to reproduce, copy, distribute, modify or publish copyrighted material without the consent of the copyright owner.

This includes the use of edited, cropped, altered or otherwise modified versions of our images.

We request that any unauthorised use of our copyrighted material ceases immediately and that all copies are removed from publication.

Compensation for Unauthorised Use

The removal of an image does not remove liability for the period during which it was used without permission.

Whisky-Online Ltd reserves the right to seek compensation for the unauthorised commercial use of its copyrighted material. The level of compensation sought will depend upon factors including:

  • The number of images used.
  • The duration of use.
  • Whether the use was commercial or non-commercial.
  • Whether the infringement was deliberate or inadvertent.
  • Any financial benefit derived from the unauthorised use.
  • The costs incurred in investigating and pursuing the infringement.

Where appropriate, we may also seek recovery of reasonable administrative, legal and enforcement costs.

Our Investment in Photography

Over more than 35 years in the whisky industry, Whisky-Online Ltd has developed a distinctive approach to photographing whisky bottles, packaging and related products.

Our images are created using professional photographic equipment, specialist lighting, image processing software and extensive post-production work. In addition to the equipment and technical experience involved, significant time is invested in researching, photographing, cataloguing and maintaining our photographic archive.

Our photography forms an important part of our business, brand identity and customer experience. We therefore take the protection of our intellectual property seriously and will pursue appropriate remedies where our copyright has been infringed.

Resolving an Infringement

If you have used our images without permission, we encourage you to contact us promptly and cooperate in resolving the matter.

When contacting us, please provide:

  • Your full contact details.
  • Details of the relevant website, listing or publication.
  • Confirmation that the images have been removed, or details of when they will be removed.
  • An explanation of how the images came to be used.
  • Any information relating to sales, advertising or commercial benefit obtained through the use of the images.
  • A proposal for resolving the matter, including any offer of compensation where appropriate.

Early cooperation is likely to assist in achieving a swift and amicable resolution.

Website Owners & Businesses

Businesses remain responsible for content published on their websites, even where third-party developers, agencies or contractors have been engaged to create or maintain the site.

If a third party has supplied copyrighted material without permission, this does not automatically remove the website owner's liability. Businesses should therefore ensure that all content used on their websites has been properly sourced and licensed.

Website Designers, Agencies & Contractors

If you are a website designer, developer, marketing agency or content provider and have supplied copyrighted material belonging to Whisky-Online Ltd to a client without authorisation, you may also be liable for copyright infringement.

Professional advisers and suppliers should ensure that all images and content used in client projects are either owned by the client, properly licensed or otherwise authorised for use.

Non-Commercial Use

Whisky-Online Ltd recognises that educational, historical, enthusiast and non-commercial websites may occasionally wish to reference our photography.

Requests for permission should be made in advance. In some circumstances, we may grant permission subject to appropriate attribution and a link back to the original source.

Permission should always be obtained before publication.

Licensing

Whisky-Online Ltd may, at its sole discretion, license the use of selected images for specific purposes.

Any licence granted must be agreed in writing before use.

Where a licence is granted, the licence may require:

  • Attribution to Whisky-Online Ltd.
  • A link to the relevant page on our website.
  • Restrictions on commercial use.
  • Restrictions on modification of the image.
  • Payment of a licence fee.

Contact

If you believe you have used our material in error, or wish to discuss licensing or settlement of an infringement claim, please contact:

Whisky-Online Ltd
Website: www.whisky-online.com

We aim to resolve copyright matters fairly, professionally and proportionately.