Authenticity Policy

Our Commitment

At Whisky-Online Shop, authenticity is fundamental to everything we do. Every bottle offered for sale is carefully assessed by our specialists before being listed on our website.

With over 35 years' experience handling old, rare and collectible spirits, we use our knowledge, research and industry experience to examine every bottle. If we are not satisfied that a bottle is suitable for sale, we will not offer it for purchase.

Authentication Process

Our assessment may include, where appropriate:

  • Bottle characteristics and construction.
  • Labels, capsules, seals and closures.
  • Fill levels and the appearance of the liquid.
  • Bottle codes, tax strips and production markings.
  • Packaging and presentation.
  • Provenance and ownership history where available.
  • Comparison with known genuine examples and historical records.

We reserve the right to refuse to sell or withdraw any item where authenticity, provenance or condition cannot be satisfactorily verified.

Customer Due Diligence

Customers are encouraged to carefully review all photographs, descriptions before purchasing.

If you require additional information or photographs, please contact us before placing your order. We will always do our best to provide any further information that may assist your purchasing decision.

Descriptions and Dating

Product descriptions are prepared in good faith using the information available at the time they are written.

Where we provide an estimated bottling date, production period or other historical information, this represents our opinion based on available evidence and industry knowledge and should not be regarded as a guarantee.

Older bottles frequently exhibit natural variations in labels, capsules, bottle shape, fill levels, tax strips, packaging and other manufacturing characteristics. Such variations do not, by themselves, indicate that a bottle is counterfeit or inauthentic. Likewise, the fact that a particular version or variation is unfamiliar, or has not previously been encountered by a customer, collector or online reference source, should not be taken as evidence that it is not genuine.

Authenticity Concerns

If you believe an item purchased from Whisky-Online Shop is not authentic, you must notify us in writing within 7 days of delivery.

Any claim must include:

  • A detailed explanation of the concern.
  • Clear photographs supporting the claim.
  • Copies of any independent reports or expert opinions relied upon.
  • Any additional information reasonably requested by us.

The item must not be opened, altered, repaired, tampered with, transferred or resold whilst an authenticity concern is being investigated.

We reserve the right to inspect the item and, where appropriate, obtain an independent specialist opinion before reaching a decision.

Claims made after the 7-day period may be more difficult to investigate and may be rejected where the passage of time, storage conditions, handling or other factors prevent a fair assessment.

Evidence Requirements

Authenticity concerns must be supported by objective and credible evidence.

Statements based solely on anecdotal information, including comments from friends, collectors, online forums, social media, websites or similar sources, will not, on their own, be accepted as evidence that an item is counterfeit or inauthentic.

Where a customer relies upon an expert opinion, we may request details of the expert's qualifications, experience and the basis upon which the opinion has been formed.

Whisky-Online Shop reserves the right to seek its own independent assessment and is not bound by any third-party opinion.

Claims that are speculative, unsupported or not made in good faith may be rejected.

Limitations of Authentication

Authentication is based on the information, knowledge and technology available at the time of assessment. While every reasonable effort is made to identify bottles accurately, no authentication process can provide an absolute guarantee against sophisticated counterfeiting or future discoveries that may alter current understanding.

Any opinion expressed by Whisky-Online Shop represents our opinion at the time the item was listed for sale.

Limitation of Liability

To the fullest extent permitted by law, Whisky-Online Shop shall not be liable for any loss arising from an authentication assessment, description or opinion honestly and reasonably made in good faith using the information available at the time.

Nothing in this policy excludes or limits any statutory rights that cannot be excluded under applicable law.